Garden of the Gods Club
  • 03-Sep-2020 to 14-Dec-2020 (MST)
  • Sales
  • Colorado Springs, CO, USA
  • Salary
  • Full-Time

The Vice President of Sales & Marketing is responsible to conceive, plan, direct, control and implement all strategies and activities to generate and maximize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on all operating departments of the resort and club. To oversee, stimulate, guide and support the Sales operation and the Convention Services Department; work closely with the Catering Department to maximize catering revenues: maintain positive interdepartmental communications; contribute to the overall direction and operation of the resort and club and to effectively control and minimize all marketing expenses while exceeding overall budgeted revenues and occupancy.

Essential Functions include, but are not limited to, the following:

  • Direct all facets of the group sales effort to meet or exceed budgeted revenue and department profits.
  • Ability and willingness to actively solicit, prospect and close backyard business his or herself directly.
  • Develop and implement the annual group marketing plan, monitoring all programs for measurement against desired results.
  • Develop and manage annual group marketing budget to achieve revenue. Targets in a cost-effective model.
  • Create a marketing strategy toward the most lucrative market segment in the group rooms' marketplace.
  • Direct all facets of the leisure marketplace.
  • Stimulate productivity of all sales staff through guidance, development, and support.
  • Active solicitation of key accounts to generate direct sales
  • Maintain Sales Team's focus on a Proactive Solicitation environment.
  • Monitor competitor products, sales, and marketing activities
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Design and seize all advertising and public relations opportunities including but not limited to print, online, electronic media and direct mail.
  • Write press releases and prepare information for media.
  • Develop, maintain and implement the budgeting and forecasting process.
  • Work in together with the Revenue Director to establish pricing and yield management execution to maximize rate and occupancy with varying supply and demand conditions.
  • Establish the F.I.T. sales goals, forecasting F.I.T. revenues and budgeting.
  • Direct the sales and administrative effort on a day-to-day basis in accordance with objectives outlined in the Marketing Plan.
  • Oversee the sales and marketing efforts for all catering and social business.
  • Set-up and conduct site inspections for entire property.
  • Prepare all monthly reports for management and owners on a timely and accurate basis.
  • Be Delphi knowledgeable and use in room and space bookings.
  • Assist all Division heads in establishing quality product standards and service levels that establish the property as a luxury brand.
  • Design, implement and monitor, the marketing strategy toward key target markets to achieve revenue objectives.
  • Effectively control all marketing expenses to insure optimum operating profit.
  • Provide proper collateral and information vehicles to keep customers informed and updated on the hotel.
  • Perform other related duties as requested by the President and CEO.

Position Requirements

  • High school diploma or equivalent.
  • Bachelor's degree in sales, marketing or business administration required.
  • Minimum seven years' experience in a sales leadership role with progressive management experience in the resort and hotel field.
  • Excellent written and oral communication skills.
  • Must be a confident communicator and presenter.
  • Must possess excellent organizational and planning skills.
  • Ability to interview, supervise and train team members.
  • Ability to plan, direct, supervise, monitor and review all sales functions
  • Ability to work independently and exercise judgment to resolve personnel and production issues that arise during daily operations.
  • Ability to review and analyze written reports.
  • Ability to effectively present information and respond to questions from managers, employees, members, and the general public.
  • Must be able to understand Spa related terminology including the various treatment modalities, equipment, and products.
  • Must have the ability to respond effectively to the most sensitive inquiries or complaints.
  • Ability to handle conflicting ideas and controversies communicate information diplomatically.
  • Must be able to show initiative in job performance, including anticipating what needs to be done before it becomes necessary.
  • Must be able to multi-task and respond quickly under pressure
Garden of the Gods Club
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