Garden of the Gods Club
  • 03-Dec-2018 to 01-Feb-2019 (MST)
  • Sales
  • Colorado Springs, CO, USA
  • Base + Commission
  • Full-Time

Full suite of benefits; eligible on the first day of the month 60 days after date of hire.

POSITION SUMMARY / BASIC FUNCTIONS:  The Garden of the Gods Collection (GGC) is seeking a Director of Sales & Marketing (DOSM) who will be responsible for strategic direction and deployment of human, financial and distribution channel resources within conference sales, conference services, catering, membership, revenue management and marketing.


  • Twelve (+) years experience in resort/hotel/club sales and marketing.
  • Club Management experience helpful.
  • Business degree helpful.
  • Ability to relate well with others. Team focus.
  • Highly motivated, enthusiastic and willingness to accept constant challenge.
  • Superior communication skills (verbal, public speaking and written).
  • Leadership Skills - Ability to listen, empathize, motivate and listen.
  • Identify and develop high level performers; mentor / be a role model for the team.
  • Ability to perform all job duties / responsibilities.


  • Manage, lead, recruit, train, schedule and monitor performance of the GGC Sales, Catering, Conference Services, Membership, Revenue Management, Support and Marketing personnel.
  • Foster an atmosphere within all Resort departments including, but not limited to Group Sales, Conference Services, Catering, Revenue Management (Leisure), Membership and Marketing of cooperation, communication, empathy, hard work and total team commitment ("the strength of the wolf is the pack...the strength of the pack is the wolf").
  • Branding: Define and continually reinforce (to staff, team and customers) the personality of GGC. Who are we and what do we stand for? What is our promise to the customer, as well as, the resort's position within the marketplace.
  • Apply business sense in processing all revenue and/or business opportunities. Conduct financial and needs analyses.
  • Develop and adhere to comprehensive (written) booking guidelines for revenue management, group and catering sales.
  • Approve annual and quarterly action plans for group/leisure sales team.
  • Through hands-on participation and training assure that site inspections are conducted in an enthusiastic, exciting and professional manner making sure that appropriate advance communication tools are employed so that the entire resort is on-board with the site visit.
  • Meet and greet site visits as possible.
  • Initiate contact with dissatisfied customers. LEAP: Listen, Empathize, Ask Questions and Produce Solutions.
  • Assist in creating annual revenue budget and EBITDA projections. Accept responsibility for reporting and budget achievement.
  • Develop and implement creative techniques and approach for increasing "customer touches" in group, leisure, catering and membership.
  • Manage annual Sales and Marketing budget (i/c/w Director, Marketing).
  • Work closely with Director, Marketing to develop programs, plans and initiatives (within budgetary guidelines) that will yield the greatest return in terms of revenues.
  • Consider all distribution sources (social, electronic, web, 3rd party, print) as a means of communication to existing and prospective customers.
  • Work with all resort/lodging disciplines to maximize revenues through marketing programs.
  • Assure complete and total understanding of SIP (Sales Incentive Plans).
  • Set fair and reasonable quarterly and annual sales goals that, if achieved, will allow the Resort to reach budget and future year pace goals.
  • Guide group and catering sales to meet and exceed individual, team and top-line revenue goals.  Produce timely reporting reflecting (monthly, quarterly, YTD) results allowing sales professionals to determine where they stand relative to goal(s).
  • Work with group, catering, and membership personnel to establish a prescribed account management strategy for assigned market segments.
  • Assure that all team members maintain effective and timely communication with all customers (telesales, entertainment, personal calls, site visits).
  • Establish, coordinate, and evaluate annual GGC Sales and Marketing Plan.
  • Review and approve (group, day meeting and catering) contracts.
  • Ensure department compliance with GGC policies, procedures, and programs. Work closely with Director, Revenue Mgt to establish pricing strategies and measure demand in order to maximize RevPar.
  • Response Time - Establish standards and rigid enforcement.
  • Develop working knowledge of local and regional competitive set.
  • DELPHI - Utilize the sales management system to hold team accountable for high level results.
  • Maintain periodic contact with third party representation firms that can help the resort achieve top-line revenues and long term room night production. Track third party productivity and effectiveness.
  • Develop programs for making third parties feel that they are a part of the GGC team.
  • Sales Training - Identify opportunities (one-on-one, 3rd party, local, motivational, small group) to train sales/marketing team members to become better at what they do thereby leading to greater job satisfaction and enhanced productivity.
  • Participate in industry-related organizations to represent the hotel and Benchmark.
  • Lead the team to think "outside the box" in developing new sales/marketing opportunities that offer increased revenue potential consistent with overall Company goals.
  • Support and live resort core values.
  • Hotel executive committee and senior management team participation and involvement.
  • Create friendly competition within the team.
  • Compile sales data and analyze information to assist in sales decision-making.
  • Prioritize and forecast markets.
  • Chair weekly sales meetings. Develop standard meeting format and creative programming.
  • Whether periodically in sales meetings or in a separate locale/meeting institute poignant and interesting sales training to help team members grow and develop.
  • Participate, give input and, in some cases deliver, annual performance reviews for team members in all disciplines that report to the position.
Garden of the Gods Club
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